What IS your website? You know you need an effective Web presence, but have you stopped to think about your site’s true purpose? You might say “to get exposure,” “to sell my product,” or “to promote my services.” These might all be true, but above all your website needs to communicate. Like any method of communication, your site needs to be clear, easy to understand, and good at getting to the heart of your message in order to work. The most well-designed site on the Web reaches no one if people click once, then leave. (more…)