What IS your website? You know you need an effective Web presence, but have you stopped to think about your site’s true purpose? You might say “to get exposure,” “to sell my product,” or “to promote my services.” These might all be true, but above all your website needs to communicate. Like any method of communication, your site needs to be clear, easy to understand, and good at getting to the heart of your message in order to work. The most well-designed site on the Web reaches no one if people click once, then leave.

As you work with a Web designer to create the perfect website, it helps to put yourself in the surfer’s shoes. Take these 5 steps to refine your message:

1. Tailor your text. Take time to craft clear language and omit typos and grammatical errors.
2. Appeal to the eye. Choose images that speak as loudly as the words.
3. Target your audience. Imagine your audience’s likes and dislikes, their environment, and the types of media they might use.
4. Keep it simple. Avoid clutter, both visual and verbal. Think short, easy to view and read, and simple to navigate.

5. Choose a wise design. Pick a design that doesn’t overpower or clash with your message.